So you’ve decided to hire a digital marketing agency. Congratulations, you’re not alone!
More and more businesses are choosing to outsource their digital marketing. The cyber landscape is an ever-shifting environment. It takes seasoned veterans to navigate these conditions.
Whether you’re putting everything in the hands of an agency or you’re complimenting the work of an in-house marketing team, choosing the right digital marketing agency is a tough task. As you do your research, you’ll find that not all digital marketing agencies are the same.
How do you find the perfect match? How do you know if the partnership will be right from both ends?
Looking at the experiences of my own clients at SungDigital Strategy, I’ve put together a process for business owners like you to ensure you hire the perfect digital marketing agency that suits you:
Identify your own needs
Before you can start looking for an agency, you first need to figure out what your digital marketing needs are.
What are your goals? Are you focusing more on social media presence or email automation? Do you have an in-house team or are you looking for an agency to handle the entire scope of your digital marketing efforts?
Once you’ve got a clear idea of what you need, you can start looking for the right agency that offers what you’re looking for.
Look at their track record
You have a strong idea of what services your company needs, and you’ve narrowed down the scope of possible agencies.
The next step is to look at testimonials. What do previous clients say about the agency? What positive feedback are they giving? Does it align with your own needs? Do they have a proven track record of delivering results?
What are their metrics of success? Are they measuring vanity metrics such as the amount of ‘likes’ they can generate on social media, or are they measuring actual sales conversions? These factors will make a huge difference in whether or not an agency will deliver the results you’re looking for.
What’s their process?
A good digital marketing agency is results-driven. They have goals that align with yours. Open communication from the very beginning is a sign of a good agency. They can clearly guide you through the steps they take to implement their strategies.
Are they open with their marketing processes? Are they receptive to your questions? Most importantly: are they transparent?
For example, at SungDigital Strategy we have a three-tiered growth process that we walk our clients through: from the traffic accelerator, to the multi-step communication process, and finally the revenue trifecta conversion.
It’s also important you know who’s behind the curtain and actually implementing the processes. Who is your main point of contact? Who is the team made up of? A good agency will have a solid internal structure and always keep you informed on their actions.
Look at their own digital marketing
A good benchmark of an agencies capacities can be found within their own digital footprint.
Take a look at their own digital marketing. How’s their website, their content, their emails? If they have a poor digital presence for themselves, how can you be sure that they’ll improve yours?
Looking for the right digital marketing agency can be a difficult process, but following these steps can make that process a little easier.
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