The internet is messy.

It’s loud, chaotic, and filled to the brim with content from an entire spectrum of sources.

Videos, articles, images, blogs, ads. Flying all over the place.

Being pushed with all their might to fit into the tiny gaps of our diminishing attention spans.

It’s no wonder businesses struggle generating leads from online sources. They don’t know how to get their voice heard above all that noise.

So, If You’ve Been Having Trouble Generating Leads Online…

then you can exhale in relief right about now because you’ve arrived at the right place. 

(or if you want to take your lead gen to the next level.)

This Digital Marketing University lesson was specifically created to teach you the proven digital strategy that I’ve used to generate thousands of leads for my clients on a monthly basis that results in millions of dollars in sales.

Read on to uncover the step-by-step walkthrough, templates, guides, and resources you need to know how to effectively increase online lead generation on a consistent basis.

This Might Not Come As A Surprise To You

To start, take a guess at what percentage of companies that have $250,000 or less in revenue report they get less than 100 leads per month.

The answer?

82 percent, according to Hubspot.

Yes, you read that right.

So clearly, there’s a problem here.

(hint: it’s that they don’t have a proven foundational process to convert traffic into quality leads)

(2nd hint: it’s got very LITTLE to do with landing pages and ads)

This lesson will break down all the steps you as a business need to take to not only attract the right traffic to your website but how to actually convert them into high-quality leads, that result in lifelong customers.

Read to the end to get the templates and guides you’ll need to optimize your digital lead generation strategy.

Ready to start generating more quality leads from your target audience online?

Let’s dive right in…

The Foundations of Successful Lead Generation Online

One of the biggest mistakes I’ve seen businesses make is instantly trying to convert leads into a sale, without warming up and cultivating a relationship.

You know what I’m talking about.

You click a deliciously enticing link and when you’re redirected to the promised land of content you’re instantly assaulted with the promotional sales material.

In order to build more leads, you need to create a relationship with your audience.

And you’ll never be able to do that if you’re cyber-slapping them in the face with promotions before they even know who you are, how you’re an asset, and why they need your services.

So, how do you build that relationship?

How To Enter Your Audiences Mind

The first step is thinking from the perspective of your audience. Your website is the first impression your audience has of you and your business. Think of it as the first date of what you want to become a long-term relationship.

Let’s look at some real-world applications:

Take a look at this screenshot from the home page of honest.com, a wellness brand for mothers:

It’s bright, it’s clean, and most importantly: it’s clear.

We know from the start that this is a company that sells products for mothers: both for their babies and for their own personal needs.

Right on their homepage, they establish some very important values to answer the most pressing questions at any cold target audiences mind.

Audience question #1: What do you sell?

They show there 3 core lineups right on the home page.

Audience question #2: Are you trustworthy?

They use written testimonials from happy customers to demonstrate this. Though what would be even more effective is video testimonials.

Audience Questions #3: What makes you so different?

They give their audience right away three core differences that separate them from all the competitors.

Audience Questions #4: Why should I care?

They establish the values they believe in which instantly creates resonation with their specific target audience.

Then the Honest company goes even further beyond into how they do it:

Now how do you feel about the Honest company as compared to others that you’ve seen?

Here’s an IronClad Principle to always remember:

“People buy from companies that they FEEL are in alignment with the values and beliefs that they have.”

Everything that they’ve done on their website has been carefully crafted for their target audience.

The soft colors bring us calm. And our eyes glide over the neat font easily, with no strain.

All the copywriting…

All the visual…

All the colors…

Everything is designed with their target audience in mind. 

Even this brand video they created carefully speaks to their target audience and it’s quite entertaining:

Every single word is crafted with the intent to influence their target audience.

How about your website?

This is one of the most important questions that I want you to think deeply about:

Based on what you know now, what can you do to create full resonance with your target audience via your website?

Now, let’s look at a screenshot from lingscars.com, an independently owned car-seller:

See the difference? (and yes this is a real live website.)

There is so much going on here, our eyes cannot even stay focused.

It’s way too loud, there’s no cohesive theme, and you instantly lose trust and credibility with the first time visitor.

How do I know because from the first impression and also their bounce rate:

This type of web page is the archetype of what not to do. So, take note.

According to ConversionXL.com, these are the average bounce rates by industry:

You want to be aiming for bounce rates of about 20% to 35%.

From these examples, we can see that it’s so important you make sure your pages are clearly answering the influx of questions that form in their heads the minute they start scrolling.

Here’s what they’re thinking:

1. Who and what is this business?
2. What’s their story?
3. Can they solve my problems?
4. Can they help me with what I’m looking for?
5. What do they sell?
6. Why should I even care?
7. What makes them so different from competitor A, B, C?

There’s a lot of noise going through their minds at this point and we want to cut through that and immediately address these otherwise we lost out on the opportunity for the most imporant first interaction.

What Does Your Audience Care About?

So, you need to ensure you are clearly answering these questions through your website, which can be more tricky than you think.

You don’t want to overload your audience with content the minute they enter your site like lingscars.com did.

And you don’t want your website to be so cryptic that your audience has no idea what it’s even about.

Here are the steps for your business to find the perfect balance to make your website the best it can be for your audience:

1) The Theme That Defines Your Business

A theme is more than just design: it’s a way for you to show who you are without saying anything at all.

Find a theme on whatever platform you’re creating your website on. Make sure it’s easy to navigate.

If you’re using WordPress there are loads of themes to choose from. Find the one that fits your business.

Find a color scheme that suits your business.

Use pleasant colors that aren’t too loud or distracting. Find a font that’s easy to read and nice to look at. (So, no rainbow-colored letters and please, no comic sans.)

Also, use relevant images that fit with your theme throughout your website to break up the content and make it look more consumable for your audience. Being affronted with large amounts of text can be intimidating.

Essentially, you want to make sure the overall look of the site has a cohesive style, which fits the nature of your business.

For example, if you are an organic, wellness brand that cares a lot about environmental sustainability, having a theme with earthy tones and/or images of nature would demonstrate the values you’re trying to portray to your audience.

Here’s a Real-World Application For You.

Take a look at this screenshot of Patagonia’s homepage, an eco-friendly clothing, and outdoor gear brand:

What does this imagery and copy tell you about Patagonia’s values?

That they care about environmental sustainability.

That they sell eco-friendly products.

That they want to engage with you, the audience, to learn more about these issues.

And they do this with only a few words and an image.

So, with your own website, remember that you can say a lot with a little. As long as you do it the right way.

Why You Should Always Show first… Then Tell.

After you have your theme, you need to show your audience what you can offer them.

Have a products page with images of your items if you are selling consumable goods.

If you offer services, show testimonials through video formats.

This is where you’re answering how you can solve the issues of your audience.

Don’t be coy: tell them exactly what you can do for them.

Have a ‘Who You Are’ page

Once you’ve shown them what you offer, you’ve drawn them in enough to tell them more about who you are.

Your ‘about’ page is where you can share your story as well as your businesses. Tell them who you are. Show them that you’re human.

This is where you can explicitly state your values, so take advantage of that.

4) Show them how you’re different than your competitors

It’s all great that you have a website that looks good, is engaging, and clearly tells the audience who you are and how you can help them.

But why should they choose you above your competition?

If You Don’t Stand Out Then You Don’t Exist

A great way to do this is by having a social good campaign or cause that you’re tied to.

Let’s go back to our example organic wellness brand from the first step. This business could partner with an environmental charity or organization and contribute to a cause.

The benefits of this are twofold: you are demonstrating that you are committed to doing good and you are actually doing good.

Win-win.

Now, let’s dive deeper into your actual content. What do you need to inject into your content to show your audience that you can be trusted?

Three core elements: building trust, cultivating the relationship, and adding value

Your website needs to provide clarity and credibility by following the three core elements of content creation: building trust, cultivating the relationship, and adding value.

It’s important to understand that these three elements are not static, but rather a continuous process: you’ll need to be constantly working on them.

It’s not enough that a lead just gives you an email address and a name. You need to contribute to the relationship by showing them value and adding trust.

The key to tangibly show this is having solid content on your website. This is upfront value. It leaves your audience thinking, “Hey, this person understands my problem and they can help me find the solutions I’ve been searching for. I know I’m in the right place.”

Take a look at my own website for example.

The front page for my Digital Marketing University clearly states the three main areas I focus on: traffic, leads, and sales- all of which are the lifeblood of every business.

I enter the conversation in the target audiences mind using the quoted questions as thoughts or concerns that the audience would be saying to themselves.

When you show that you can directly solve the most pressing issues they have at this time, you show your audience exactly why you are worthwhile.

Essentially, the goal of successful lead generation is the ability to warm up the target audience that goes to your website and position them to become a buyer in the long term and short term.

Now that we understand the foundation of successful lead generation, let’s move on to how to actually reach them.

Understanding Your Leads

Let’s dive deeper into what I said before: in order to build trust with your audience, you need to understand them.

Before creating any content on your website, ask yourself these questions about your audience:

What are they going through?

What are they looking for?

What are the results they want to achieve?

What are they interested in about your business or industry?

Here’s an important one:

What Are The Problems That They’re Trying To Solve by Going Through Your Business?

Put yourself in the shoes of your audience. Build a map of their needs, goals, challenges, and values.

Take the time to step out of the skin of you, the business owner, and into the skin of them, the consumer. Think of your content as the bridge that will connect you to your audience.

Let’s compare two websites.

The first is salesforce.com, a customer relationship management software business:

The second is from honest.com again, the wellness brand for mothers:

Look at the differences between these two pages.

What problems are these two companies solving?

The first, Salesforce, is a business to business company (B2B) while the second, Honest, is a business to consumer company (B2C).

Salesforce is solving the problem of businesses who want to increase sales and build better customer relationships.

Honest is solving the problem of mothers who want to find a trustworthy brand that will deliver safe products for their babies and wellness products for themselves.

Because they have different target audiences, they have different approaches to how they create their websites and content.

How do they know their content will appeal specifically to their target audience?

The key to creating content that specifically appeals to your audience is through the audience persona.

The audience persona is a compilation of various traits and needs of your target audience, who has been condensed into a singular persona.

This persona needs to be defined based on your own target audience.

Here Are The Steps to Creating The Audience Persona:

1) Define who that one person in your target audience is:

You’re probably wondering how the marital status of your audience affects the content creation, but the magic of appealing to your audience is in getting these details right.

2) What are they looking at?

Where is your audience getting their information from?

3) What drives them personally?

What gets them out of bed in the morning? What do they stand for?

4) What are their problems?

Understanding your audience’s problems is essential in finding out how to show you have the solutions.

5) What’s their buying process?

How do they approach their buying process? What factors do they need to put into consideration?

Once you have all these questions answered, you have the tools to slip into the skin of your audience.

Think of yourself as an actor preparing for a role. You need to know everything about your character to get the part right.

I dive deeper into the audience persona and more in my lesson on copywriting. Learn more about the audience persona and the foundations of copywriting here.

How Do You Deal With Your Competition?

While you’re creating your content, keep in mind that you’re not the only one trying to capture your audience’s attention.

You are simply one of many, many online outlets of information that your audience consumes daily.

Think of the internet like an over-crowded marketplace filled with people yelling at the top of their lungs trying to grab a piece of your audience’s attention.

And you’re only one of the millions of other options.

For example, let’s say you want to lose some weight.

So, you do what everyone else does when they want to shed a few pounds.

Try googling ‘how to lose weight.’

And this is what you see:

Fitness blogs, personal trainers, magazines, all sorts of sources lined up to grab your attention.

Just a little over 112,000,000…

The same thing is happening to your target audience.

All this online frenzy of content chips away at your audience’s mental capacity.

So, you need to approach your content creation with the notion that your audience does not have the time or the mental capacity to digest useless or irrelevant content.

How do you do this?

It’s all about finding out what is the most important value at this point in time in your audience’s life based on their problems and expected results. Then, promote those values through your content.

This is why it’s essential to understand your audience and what’s important specifically to them, because only then can you produce something that’s gonna stand out of the crowd.

You’re not making content for content’s sake. You’re providing meaningful value.

So, How Do You Apply This To Your Business?

Here are the steps to follow to make sure your content is always at its best:

1) Ensure your content solves a problem for your audience by providing an actionable solution.

Your content needs to the answer the question buzzing in your audience’s head right now.

2) Check online forums, like Reddit or Quora, to find out what types of questions your audience is asking.

Look up questions your audience is already asking on forums like Reddit and Quora. From there, see what other questions branch out from those original questions. Also look at what types of responses received the most engagement.

This will help you understand what your audience is looking for and how you can provide that.

3) Make it a routine

Remember that your audience is not static, their needs will shift and change form. Keep up with them. Don’t get settled into a routine of content creation, always keep it up to date with what your audience needs at the time.

What Is The Conversion Journey?

Understanding your customer is a good start. But it’s not enough.

The next thing you need to do is create a conversion journey. This is a road map of your customer’s travels within the labyrinth of your website as well as the subsequent communication channel between you two.

It’s where they start the minute they enter your website right up until when they click that little red ‘x’ button in the top corner OR decide to convert into a customer or subscribe to emails.

You need to make sure their experience is pleasant, pathways are easy to understand, and that there are always options to opt in no matter where they go.

Let’s look at an example of a conversion journey:

The top row shows the main three steps of the conversion journey that most marketers think of, while the bottom columns show the real behind the scene steps that are actually happening.

This conversion journey took 3.5 months.

Yes, it took 3.5 months for a lead to be nurtured and for the trust to be built between us enough for them to become a customer.

This shows that behind the scenes there is a substantial amount of time, energy, and value creation needed to cultivate relationships with your audience to have them ultimately become a lifelong customer.

So what do you need to do to create a conversion journey that works for both you and your audience?

Well, let’s hone in on how to use your website in the conversion journey to optimize lead generation:

(How does the audience apply this to their business?)

Your website and opt-ins

Think of your website like a city, and the pages on your site all create a potential road for your audience to go on.

These roads could be:

1. Homepages
2. Navigation bars
3. Blog posts
4. Product pages

Tip: sometimes drawing things out can make things easier to understand. Use some scrap paper to physically draw out the conversion journey for your audience. If you want to use an online tool, I’d recommend using Gliffy to build digital diagrams you can save and adapt over time.

You want to make sure you have conversion options throughout each path of your conversion journey.

Basically, you want all roads to lead to the same destination: the place your audience needs to go to become a customer.

The essential question to ask yourself here is: how do I make my audience a lead once they land on my website?

Let’s look at my own website as an example.

On my homepage, I have a sticky footer menu with an opt-in that follows the user as they scroll throughout the page. This way, no matter where they are, they have an easy path to opt in.

Not giving options throughout your web pages to opt into your assets is like leading a potential customer down a road with a dead end. Blindfolded.

So, to avoid frustrating customer experiences, you’ll need to make sure all your pages have clear conversion options. 

I’ve laid this out in this video walkthrough.

Opt-in’s can be maximized by being prominently positioned on all your web pages so that your audience can easily fill out their information. Websites need to be easy to navigate with clear conversion paths to optimize both user experience and lead generation.

Why It’s All About Resonating With Your Target Audience

Keep in mind that humans are visual creatures. We like colors, images, color-coding, and clean graphics. But we don’t want our eyes assaulted with bright neons and flashing graphics the minute we open a webpage.

When designing your website, make it simple and clean.  Don’t create a web page that’s overloaded with graphics and text. Find the right balance between good design and easy navigation.

Bad design and poor navigation can also ruin your credibility as a business. The influx of spam and unsolicited advertisements has made your audience more wary of online content.  

Having a page that’s poorly designed, too loud, and difficult to navigate is a surefire way to have a lead leave your page and never look back.

Look at the page below from Penny Juice, a fruit juice concentrate.

Does this seem like a professional, credible business?

Yeah, I don’t think so either.

It doesn’t matter if their product is great or not if they can’t get any customers from their website.

This is why it’s more important than ever to capture your audience’s trust the instant they land on your website.

One way to ensure your business looks professional and credible is to stay consistent. Style, fonts, and colors should all be consistent throughout your website to match with your brand’s color scheme.

Let’s go back to honest.com. (If you can’t tell already they’re one of my favorite e-commerce companies because they executed everything masterfully nd it doesn’t hurt that they’re worth a few billion dollars either)

They do a great job of sticking to a consistent color scheme. Check out this screenshot of a part of their home page:

They use a color scheme of blue and orange which is subtly sprinkled throughout their website.

They find the perfect balance of style, clarity, and value.

Making It Irresistible For Your Audience To Opt-In

As visual as we are, humans are also incredibly impatient.

Your audience is short on time and patience.

They will not go out of their way to input their information- even if you have great content- if it is too difficult to input their information.

If something seems like a lot of hard work, they are not going to do it.

Make sure all your opt-in’s are simple and work efficiently.

Take a look at the opt-in for email communication on my website:

It’s clean and clear, and I’m not overloading my audience with a huge form to input.

The task is easily done and manageable. And my audience isn’t intimidated by the prospect of going too far out of their way to communicate with me.

Okay, at this point your head is probably being overloaded with information.

That’s okay. It’s a lot to take in.

To make it easier for you, I’ve created a quick checklist for you to consult when creating your website.

Here’s a checklist of the essential steps to implement on your website to increase lead generation:

1. Create a conversion journey using scrap paper or Gliffy
2. Make sure each page of your website has:
3. At least one opt-in to one of your assets
4. A coherent color scheme, font style, and overall theme.
5. A clean and easy to navigate design
6. An opt-in that asks for a name and email address only

The Importance of Assets

So, now that you have a clean looking website with clear opt-inss, let’s rewind back to something I mentioned before: assets.

Conversion options are given through the assets you offer your audience. Use your assets as the vessel through which you collect leads through pop-ups and opt-ins.

Assets can be:

1. Guides
2. Video Series
3. E-books
4. Webinars
5. Ultimate Resource Kit

As your target audience starts the communication process with you, you offer your assets in exchange for the audience’s contact information so that a channel of communication can be created, typically through email.

I use assets myself.

In fact, the Digital Marketing University, along with my traffic resource kit are assets.

These a valuable tools that my audience can use to solve problems while also drawing them into my business.

Look at my opt-in page for the resource kit and digital marketing university:

I also offer a free website analysis to discover how much money they’re losing from their digital marketing and how they can increase online sales with my custom growth tool.

These assets offer value and it sparks off a channel of communication with my audience so that a lead can grow to become a lifelong customer.

This is why you need to make sure that your own assets are worthwhile to your own audience.

Ask yourself: are my assets so useful that my audience will voluntarily hand over their contact information for it?

Remember what I said about your website content? It’s the same with your assets.

It needs to add value. It needs to provide a solution to a problem specific to your audience.

If your audience gives you their contact information, you need to follow through by providing them with useful and valuable content.

This all goes back to credibility as well. If you don’t provide what you say you will, or if your content isn’t useful or comprehensive, your leads will unsubscribe and never return.  

How Do We Amplify This Full Process With Digital Advertising?

Instead of walking you through another 5,000 to 10,000 words of step-by-step, I’ve recorded a video that covers this process in-depth:

Now that you know how to do this, I’m sure you’re thinking:

How Can We Be Sure That This All Works?

Okay, so you have the solid content, you’re getting traffic, and even some opt-ins.

But how do you analyze what this all means? How do you know what’s working and what isn’t?

How many people are actually turning into leads after they land on your website? How long are they staying on? What are the pages that are performing the best? What are the least viewed pages?

This is where Google Analytics comes into the game. It’s essential to your business and even better, it’s free.

Google Analytics is a program you can directly download and apply to your webpage. It tells you everything you need to know about the statistics of your website in one place.

There are a lot of metrics on Google Analytics, but these are some of the most important metrics you’ll need to measure analyze to optimize your lead generation:

1. Bounce rate (the rate at which your audience exits your pages)
2. Time on site
3. Conversion rate (the rate at which you audience converts into a customer)
4. The pathways that they go on
5. What pages they stay on the longest
6. What pages they stay on the least.

Check out what the stats page on Google Analytics looks like below:

Google Analytics is great because it’s easy to read, it’s clear, it uses a balanced amount of graphics, and it’s easy to navigate.

(Sound familiar?)

Now that you’re familiar with Google Analytics, let’s do a little exercise:

1) Choose one of your most popular assets that provides a lot of value to your audience.

2) Sign up with an online site growth tool like Sumo.com or Hellobar.com. These are easily affordable services that you can incorporate into your website to expand growth.

3) Now connect this to your current marketing automation platform (Hubspot, Active Campaign, Infusionsoft) and watch the conversion rates.

4) Test this with multiple different assets and see which ones perform best in terms of conversion rates.

This handy little test will help you understand which assets work best, so you can constantly improve your lead generation process.

Now that you know how to read the data, you know what works best and what doesn’t.

So, what do you do next?

Let’s Amplify This Whole Process…

It may seem obvious, but it’s essential. If you can see something works, then you need to amplify it. If you see something isn’t performing as well as you thought, reduce it.

There are two steps in the amplification process:

1: Use ads on external online sources to drive traffic back to your website.

You could have the perfect website, with pristine pages and award-winning content– but it would be for nothing if you don’t advertise your website for outside traffic to be driven in.

Utilise Facebook, Instagram, Youtube, and/or Google Ads to reach the widest scope of your target audience.

Ad costs vary depending on platform, how many clicks you’re getting, and even the time of day.

But generally, you can start with only $50-100/day

For an example of what a typical Facebook ad looks like, check out the screenshot below of an ad by Viking River Cruises:

These ads are simple, using striking images that capture the audience’s attention mid-scroll, and only use a few lines of copy.

To maximise results, I recommend using a special type of ad every business absolutely needs to be using to increase online growth.

Ever feel like an ad has followed you around the webs of your social media? Maybe you felt a sudden craving for pizza one night and browsed some of your local pizza joints for the perfect slice.

But then you remembered about your special raw/vegan/organic/gluten-free diet and you shamefully closed the browser and resumed munching on your carrot stick.

But over the next few days, you start seeing deviously enticing pizza ads in the corner of your eyes across your regular social media channels.

And then before you even know it, you’re three slices deep into the cheesy goodness of Tony’s pepperoni special.

How did you get there, you wonder?

You were hit by the remarketing ad.

These ads are more narrowed down to target audience members who have clicked on your ads or browsed your website, but did not opt in.

Remarketing ads are essential because they target people who have already showed an interest in your business, but could need that extra little push to make that conversion.

So that’s step one of the amplification process, let’s move on to step two:

Personalized Communication Channel Using Marketing Automations

When a lead opts to give their personal contact information such as an email address with you, they are showing you that they trust you and that they are open to a communication channel.

They’ve dipped their toes into your business, but they aren’t ready to cannonball in quite yet.

So, it’s important to cultivate the relationship by communicating value.

Marketing Automations are great ways to do this, but it’s a fine line between nurturing a relationship with a lead and blasting them with spam-y emails that they have no use for.

Businesses use all sorts of automations, but generally, these are the top three automations to add value without overloading your audience with content they don’t want:

1. The Welcome Sequence
2. The Value Sequence
3. The Segmentation Sequence

The welcome automation is a welcoming email to a new contact.

It’s essentially a ‘welcome to the family’ email. It tells them a bit about yourself but it’s mainly about what you’re offering your lead.

As an example, take a look at the first email I send through my welcome automation:

The next automation is the value automation. This feeds the relationship by adding value, which as we know this far into the lesson, is essential to growing your online business.

Here’s one part of my value automation:

In this email, I am offering value specific to the needs of my audience.

Next is the segmentation automation, which is essential because it will ensure that the content your audience is getting is content that they want.

This sequence is key because we want to personalize the experience for each individual person that decides to opt-in our process so that we can communicate specifically based on the problems and results they want to focus on.

This will also increase the open rate and CTR of the messaging that we send them.

This way you can be sure that you aren’t annoying other audience members with content they don’t want, or that isn’t applicable to them.

This is personalized and will feed into your relationship with each individual audience member.

This is an example of one of my segmentation automation emails:

This email markets a specific piece of content that I know will be of interest to the audience members I send it to because of they have shown me they are interested in such material by visiting and engaging with certain pages on my website.

So, to sum, amplify content that is proven to work best for you by advertising it through social media channels and sending out marketing automation.

Alright. So you’ve got your amazing content, you’ve analyzed your stats, and you’ve been amplifying your best work through ads and emails. That must be it, right?

Not quite. There’s one last step to really finalize this process to ensure you’re getting the best results you possibly can.

Where do you go next?

Well, you have to go…

Focus On What’s Working And What Doesn’t

It’s important to continuously return to your analytics to always keep an eye on what’s working and what isn’t. These change often, and you need to keep up.

Remember when I asked you to list your top 3 best-performing pages?

Use Google Analytics to do that again with your ads. Check the numbers and see which channels are giving you the most clicks.

Maybe you’re getting lots of clicks on your Facebook ads, but barely any on your Instagram ads. What does that say about where you should focus your ads?

Check out the costs as well. Is it costing you more to run the ads than what you’re actually getting per lead? It’s counter-intuitive to spend more on ads than what you get from lead conversion.

Keeping on top of these numbers ensure that you’re getting the most out of your online marketing efforts.

And that’s it. Easy done, right?

All you need to do is follow this process. Rinse and repeat.

But Remember, Your Audience Is Constantly Changing.

Social media channels are shifting.

Attention spans are waning.

Having a static plan of action is detrimental in these ever-changing times.

Yet while your output or audience’s values may change, this process will be the backbone of your digital strategy.

To wrap it all together, here’s the process step by step:

1. Demonstrate that you understand your customer’s problems and values by creating valuable content.
2. Map out your audience’s conversion journey and ensure you give opt-in’s through all pathways.
3. Analyze your metrics.
4. Amplify what’s working through digital advertisements and marketing automation.
5. Congratulations! You’ve made it to the end of my lesson on how to generate thousands of quality leads.

You’ve transformed into a lead generation pro in no time.

Discover more videos/posts on growing your business online and check out more of my Youtube videos with helpful lessons on traffic, leads, and sales HERE.  

If you’re hungry for more from my Digital Marketing University, stay tuned for my next lesson coming soon!

And in the meantime, find out just exactly how much money you’re losing with my online growth tool HERE.

See you next time!

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