Imagine being able to brand and position your business in your target audience so that you own the mindshare in their perception of your business that grabs their attention and builds trust, values, relationships and invokes emotions which results in them becoming a lifelong customer.
Most entrepreneurs and business owners don't understand people and how to cut through the noise. People buy from "people" they know, like and trust as a bare minimum requirement. Being able to create an association of emotion, values, and human relationship so that your target audience sees your business as a person is key.
There are so much noise, competitors, distraction, fighting for your target audience attention. Unless you're able to invoke emotion with your target audience then they won't care to hear the message you have to say.
Branding and positioning is the foundation that your business is built upon and generates an ROI the moment your target audience comes into contact with your business. This is how your target audience asses whether or not you can be trusted and are like them or not.
module 1
Foundations of Successful Branding & Positioning
Foundations of Successful Branding & Positioning
We must know the most important foundations for creating successful branding & positioning for your business before anything is done with your business online.
module 2
Research & Understanding
Let's research the marketplace and understand what branding and positioning already exists and what differentiator and uniqueness are you going to become.
module 3
Ideal Audience Persona
One side is your business brand the other side that we want to bridge is based on who your target audience is and what values and emotions they appreciate the most.
module 4
Core Value Branding & Positioning
Core Value Branding & Positioning
The core values of your brand are not the words that you say and do but throughout the actions, results, and every part of your digital marketing.
module 5
Story Telling Branding & Positioning
Story Telling Branding & Positioning
Stories are effective ways for you communicate and cut through the noise with your target audience and go deep in their mind.
module 6
Credibility Branding & Positioning
Credibility Branding & Positioning
These are the core ways you want to build credibility and trust with your target audience and demonstrate that you can help them which motivates them to become a lifelong customer.
module 7
Contrast/Comparison Branding & Positioning
Contrast/Comparison Branding & Positioning
How to differentiate your business online from your competitors is through this core process.
module 8
Results/Transformation Branding & Positioning
Results/Transformation Branding & Positioning
The steps to results and success with your business or failure is based on the journey or roadmap you have laid out for your target audience.
module 9
Deadly Branding & Positioning Mistakes
Deadly Branding & Positioning Mistakes
From the years of experience and millions of people that have gone through our branding & positioning here are the mistakes that we have made and what we've seen other people make and how you can avoid them.
module 10
Advanced Branding & Positioning Secrets
Advanced Branding & Positioning Secrets
These are some more advanced branding & positioning strategies that when applied will set your apart from the competition and other companies on the planet.
module 11
Putting This All Together
Now that you've learned the essentials of growing your business online with branding & positioning, let's put this all together and see what's the process and results.
Adweek is one of the leading advertising industry publishers that produce content on everything related to advertising and digital.
This is one of the best places for reports on the importance of branding within marketing strategies and how it empowers companies and shapes consumer behaviour around the world.
When you're at a stage where it makes sense to have a team that's consistently produced results, have millions of dollars of lessons and mistakes and knows the proven way to grow ANY business online then click/tap the button below to learn more.
