Imagine being able to consistently increase traffic, leads, and sales on your website every single day, week, and month. Copywriting is effective communication through the words/texts for your business online that's crafted to turn your target audience into leads/subscribers and lifelong customers.
Copywriting is one of the most undervalued, under appreciated, and unknown factor that drives traffic, leads and sales for ANY business online but most entrepreneurs don't know how to effectively produce and personalize for their business to see an ROI and don't want spend time or money trying to learn this.
There is so much noise in the environment around the people you want buying your products/services, their is a lack of trust, relationship, and value. The internet has made it easier than ever to communicate with your target audience but it's also created a great divide and not knowing how to effectively communicate is costly. Businesses online are missing this core foundation.
Everything that you're doing to grow your business online and every single word that is read on your website or audio/video that is listened to by your target audience requires copywriting. Being able to effectively use the 12 core factors below to turn your words on your site into more traffic, leads and sales is vital.
module 1
Copywriting Defined
What is copywriting? Why do you need this to be able to start and grow a successful business online without spending a ton of time or money? What is your ideal audience persona?
module 2
Essentials Of Digital Marketing Copywriting
Essentials Of Digital Marketing Copywriting
Let's focus on the foundation of understanding what are the core elements and formulas that make copywriting so vital for growing your business online.
module 3
Effective Copywriting Psychology
Effective Copywriting Psychology
From the beginning of copywriting, there are multiple reasons why copywriting is such a powerful form of communication from your business to your target audience.
module 4
Website Copywriting
Let's dive deeper into how to apply effective copywriting for your website online so you can increase traffic, leads and sales.
module 5
Lead Generation Copywriting
What types of copywriting do you need to generate more quality leads from your website and lead capture landing pages?
module 6
Marketing Automation Email Copywriting
Marketing Automation Email Copywriting
Email copywriting is such an important part of producing compelling copywriting to be able to have effective communication with your target audience.
module 7
Social Media & Advertising Copywriting
Social Media & Advertising Copywriting
When you're spending money on digital advertising and posting content on social media you want people to engage and take the desired action and one of the core ways to do that is through copywriting.
module 8
Conversion & Sales Page Copywriting
Conversion & Sales Page Copywriting
When people land on a page where you want them to convert into a customer what are the core elements you must have in order for them to buy?
module 9
Conversion Rate Optimization
Increasing your conversion rates of the steps along the journey is going to lower your marketing costs and help you generate a positive ROI with your business.
module 10
Deadly Copywriting Mistakes
These are the deadly mistakes that business often do with their copywriting that causes them to have low conversions, leads, and sales and how you can avoid them.
module 11
Secret Tools For Copywriting
From years of experience these are the lessons that when applied to copywriting for growing your business online will separate you from your competitors.
module 12
Putting This All Together
Now that you've learned the essentials of growing your business online with copywriting, let's put this all together and see what's the process and results.
Copy Blogger has some great content marketing education so you can build a an online presence and is a great source for content.
Storybrand is a great example of how to combine copywriting with branding to grow a business. A great resource for brand copy in the digital age.
Copy Hackers is a blog by Joanne Wiebe whose put together a blog with great content on copywriting that I recommend any business/team learn from.
When you're at a stage where it makes sense to have a team that's consistently produced results, have millions of dollars of lessons and mistakes and knows the proven way to grow ANY business online then click/tap the button below to learn more.
