The #1 factor why 90% of businesses fail is because they don't know the core numbers driving their business. This is what separates the Fortune 500 and $100+ MM businesses. Imagine knowing the core drivers and being able to easily interpret and make profitable decisions with your marketing analytics without being overwhelmed.
Most Businesses and entrepreneurs are overwhelmed by the sight of numbers, data, and metrics. The #1 reason why businesses fail is because they don't know their numbers and how to convert those numbers into successful actions. However having "the right" numbers allows for effective decision making that results in success and growth of a business online.
Imagine if businesses didn't know the financials about your business, your revenue, profit, cashflow, and expenses? How would they be making decisions that grow the business? The answer is they couldn't. Which is why growing your business online is driven largely by knowing your marketing analytics and having a system that does this automatically for you.
When you have clarity on the core numbers, certainty in the decision that you're making to grow your business online, and direction for execution based on your marketing analytics then you will be making decisions that have a higher success rate and reducing your risk using the roadmap below.
module 1
Foundations of Successful Marketing Analytics
Foundations of Successful Marketing Analytics
Marketing analytics is the foundation for how you're going to grow your business online and drives your key decision making.
module 2
The Core Business Intelligence
The Core Business Intelligence
It's easy to get overwhelmed with numbers but there are core metrics that you need to know that define the success or failure of your business.
module 3
Website Intelligence & Analytics
Website Intelligence & Analytics
The first core area where we truly want to have an accurate picture of how your business is performing online starts with your website.
module 4
Digital Advertising Intelligence & Analytics
Digital Advertising Intelligence & Analytics
When you're spending money on digital advertising for your business, you better make sure you know what core metrics drive the performance of your advertising.
module 5
Marketing Analytics Intelligence & Analytics
Marketing Analytics Intelligence & Analytics
Your communication with your target audience through marketing automation needs to generate high levels of engagement and add value so knowing how effective it is will be key.
module 6
Conversion Rate Optimization Intelligence & Analytics
Conversion Rate Optimization Intelligence & Analytics
One of core reasons why your analytics needs to be on point is so that you can focus on optimization and getting the highest ROI.
module 7
Business Intelligence & Analytics
Business Intelligence & Analytics
Next is knowing your revenue and expenses of your business and what are the core drivers.
module 8
Vital And Growth Essential Tools
Vital And Growth Essential Tools
Whatever stage your business is at these are the core tools you must have to make the right marketing decisions and grow your business online.
module 9
Deadly Marketing Analytics Mistakes
Deadly Marketing Analytics Mistakes
From the years of experience and millions of people that have gone through our marketing analytics here are the mistakes that we have made and what we've seen other people make and how you can avoid them.
module 10
Advanced Marketing Analytics Secrets
Advanced Marketing Analytics Secrets
These are some more advanced marketing analytic strategies that when applied will set your apart from the competition and other companies on the planet.
module 11
Putting This All Together
Now that you've learned the essentials of growing your business online with marketing analytics, let's put this all together and see what's the process and results.
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.
Crazy Egg is a software tool that's focused on conversion but they have some great posts on marketing analytics.
When you're at a stage where it makes sense to have a team that's consistently produced results, have millions of dollars of lessons and mistakes and knows the proven way to grow ANY business online then click/tap the button below to learn more.
